Color Forecast – what’s the color right now?

Color Forecast is a project developed by italian fashion brand Pimkie, showing you in real time which colors are trending in three different European cities. The cities are Milan, Paris and Antwerp – all of them fashion capitals and known for their street style.

Cameras were installed in certain neighbourhoods, known for their trendy and fashionable appeal and these cameras collect the cromatic data in certain time intervals. Then this data is analysed thus concluding exactly which colors are trending in which one of these cities. Cool right?

Check the video to see out how it works!

Pimkie Color Forecast from Color Forecast on Vimeo.

Pimkie Color Forecast – Technical video from Color Forecast on Vimeo.

Sílvia

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