I love GIFs. A lot. And I know I’m not alone in my adoration for GIF images, since GIF Tumblrs have become so successful in recent times. Most times, the appeal of GIFs is simply the humour and ridiculousness it conveys. The more you watch, the more stupid it gets, hence the funnier it gets.
Showing once more that fashion is always paying attention to novelty, many fashion designers and brands, as well as fashion photographers have started to explore the format. Taking it a little “more seriously”, brands, designers and photographers are taking advantage of the format to display products, collections and campaigns in a more interactive way.
Miu Miu, for example, came up with a GIF series back in February that showed a limited edition of 46 bags that were revealed in several fashion capitals during their Fall collections.